Mapping the future
Ecosocial Research & Ethno-mapping
to understand and visualize human behavior in
Latin America.
Human-Nature-Tech
Let’s plan ahead a scenario in which all life on earth exists in right relationship to both the parts and the whole, with a cross-sector way of doing and becoming that transcends disciplinary bounds.
Services
Ethno-mapping
Visual-ethnography and cartography for ecosocial expeditions and incursions. Documentation of rural/peri-urban populations, their livelihoods, natural surroundings, and vulnerabilities. It includes community engagement and facilitation, loss / damage / impact assessments, and locally-led solutions.
Services
Map-based stories
Infographics and heatmaps for comprehensive visual storytellings that highlight patterns and inform solutions. User journeys, movement corridors, human footprint, landscape dynamics, supported by on-the-ground datasets, GPS trackers, geofencing, and collaborative chatmapping.
Services
Conservation mapping
Immersive and contextual observation of gestures, speech and techniques around a sustainable production or activity, to register and geotag practices in danger, to advocate for heritage safeguard, material culture conservation and cataloging, promoting local memory.
Services
Business Ethnography
Bettering digital products and services with a naturalistic focus on how the things that people say, express, believe, and do make sense from their standpoint. Followed by translation into actionable insights and narratives that are useful. It includes mixed-methods User Research, In-depth Contextual Interviews, Usability Tests & Heuristics, Cognitive Walkthroughs and User Diaries.
SOFÍA FERRÉS
Design Researcher
Ethnographer
Poet
I want to help positive-impact organizations navigate towards preferable futures, to participate in scenario planning for ethical and sustainable changes, to witness the transition to inclusive, resilient and trusted new ecosystems. Get in touch!
